For over six years, savvy Bloomfield Hills shoppers have come to rely on the luxury clothing store SHE to deliver a shopping experience usually only found in cities like New York or Los Angeles.
“We set out to create a niche — a beautiful contemporary and designer store with a focus on personalized service,” says owner Sharon Eisen- shtadt. “By offering a variety of price points along with a personal shopping experience, we believe that we offer something for everybody, in an ap- proachable boutique setting.”
SHE offers the same type of business model a major department store would offer — a complimentary in-store personal shopping service — with SHE stylists who take the time to get to know their customers.
“We’re building long-term relation- ships,” says Eisenshtadt. “We start by asking a lot of questions: Do you have a charity event to attend in the near future? What type of special occasions will you be going to this season? Will you be traveling this year? Do you often need your work wardrobe to transition to evening? We get to know our clients, get familiar with their needs and then outfit them accordingly.”
The end result is a wardrobe that features ensembles that cater to an individual’s entire lifestyle. This is much more than a few select articles of clothing and includes add-on pieces like fine and artisan jew- elry, handbags, belts and other accessories.
An Air of Exclusivity
SHE carries exclusive clothing designs in Bloomfield Hills and Grosse Pointe.
field and Grosse Pointe locations. These include Souchi knits, Max & Moi fur and coat line from Paris and the collection from German designer Heike Jarick, which is the focus of a new pop-up shop within the store. “Yigal Azrouël, Catherine Malandrino, Current Elliott, Johnny Farah, AG and 360 Sweater are more SHE favorites,” Eisen- shtadt says. “My goal is to always be on the lookout for the latest and greatest and provide the selection
many of them with different charities and donating a percentage of the proceeds. The store recently held
a special jewelry event, an Artelier Nicole Miller show and will host an Adrienne Landau event this month. In October, SHE is set to host an event featuring designers Ramy Brook and Fern Freeman to benefit the Detroit Institute of Arts.
SHE’s success enticed Eisenshtadt to open a second boutique in Grosse Pointe. “We had customers from that side of town coming all the way over to Bloomfield, so it made sense for us to have an east side presence,” she says. “Right now, I am splitting my time between the two locations.”
The bottom line is that Eisenshtadt is committed to the area. “We’re here to stay and we want to support the community,” she says. “This is what I was meant to do. It’s a great feeling to help metro Detroiters feel special. It’s a good place to be in life. “
SHE is located at 4076 W. Maple Rd. in Bloomfield Hills, on the north- east corner of Maple and Telegraph Roads, adjacent to Lee’s Specialty. SHE also operates a second store at 16888 Kercheval Place in Grosse Pointe. N
